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ELEMIS
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DAVIS.
NOUGHTY
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The naturals hair-care category was taking itself incredibly seriously and there was an opportunity to disrupt. Celebrating real women and their everyday lives, the campaign invites women to throw off the shackles of suffocating perfection. To have their cake and eat it.
HAIR SO GOOD, YOU CAN BE NOUGHTY
BRAND POSITIONING + IDENTITY
WEBSITE DESIGN + BUILD
SOCIAL + VIDEO
DIGITAL + PRINT ADVERTISING
RETAIL POS
RESULTS
The pack design and integrated launch campaign delivered target sales and category stand out, despite a comparatively small marketing budget in an intensely competitive sector. The brand won the Beauty Shortlist Editors’ Choice Award and continues to expand with NPD to meet customer demand.
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