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NORTHWOOD

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Most estate agent brands are perceived as insincere, silver-tongued salesmen, playing upon insecurities and anxieties about property. Recognising that fear-based advertising does not build brands Northwood was positioned as a welcoming, optimistic and positive brand, with a team of people making property transactions reassuringly uplifting and stress-free. Dream makers not time wasters. 

 

THE BRIGHTER SIDE OF PROPERTY​

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BRAND POSITIONING + INTEGRATED CAMPAIGNS

RADIO + PRINT ADVERTISING

DIGITAL BANNERS + SOCIAL ADS

OUTDOOR + POS

 

 

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RESULTS
A powerful new positioning, a boost in brand awareness and an online campaign that tripled responses: delivering +12,000 click throughs and over 600 business leads.

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