ELEMIS
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DAVIS.
MOLTON BROWN
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Molton Brown enjoyed great brand awareness but in the face of fierce competition from new luxury beauty brands, it was struggling to articulate a differentiating position. Younger customers, in particular, were unclear as to what the brand stood for. The Magic Mirror of Exploration combined disruptive tech with creative thinking and bought to life the brand’s ‘stories of exploration’ theme. An exciting, augmented reality journey featuring animation and sound-scaping invited customers to uncover and explore the hidden ingredient stories within every bottle of Molton Brown.
AUGMENTED REALITY
BRAND STORY-TELLING + RETAIL EXPERIENCE
DIGITAL IN-STORE DISPLAY
SOCIAL ACTIVATION
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RESULTS
The Magic Mirror of Exploration toured the UK, driving footfall, brand engagement and sales. Leone Ashby, Associate Director Molton Brown Marketing commented:
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“The Magic Mirror of Exploration is an opportunity to enrich our customers’ in-store experience by giving them a genuinely remarkable way to explore our products. We have a compelling story to tell and The Magic Mirror of Exploration has successfully woven this into a genuinely evocative experience that has our customers literally stepping into our world of discovery.”