ELEMIS
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DAVIS.

The trouble with fashion brands
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EXPLORING AN UNEASY RELATIONSHIP WITH FASHION’S MOST POWERFUL AUDIENCE
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A storm is brewing. From the board room to Hollywood, from Westminster to Mumsnet. Women’s voices are dominating the conversation, gaining influence and shining a light on a wide range of deeply-engrained cultural issues that need to change.
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More women that ever before are entering higher education, starting new businesses, accumulating wealth and gaining financial independence.
Multi-minding, multi-tasking, women who manage households, successful careers and exciting social lives.
Women who want to have their cake and eat it.
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BUT IS THERE A CHASM BETWEEN FEELING EMPOWERED AND BEING EMPOWERED?
