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Bwin - CHEEKY BINGO
 

Online gaming is fiercely competitive and brands must work hard to create points of difference to win new customers and reduce churn. To overcome potential cynicism that players could play for free but still win real cash prizes, the Cheeky Bingo brand was born and Ms Cheeky created - a sassy personality to front the brand and build rapport. Every Cheeky campaign reflects three simple principles ‘Fun, Fast and Free’.

 

FUN, FAST AND FREE

 

BRAND CREATION  + IDENTITY

CHARACTER DESIGN

DIRECT RESPONSE TV + RADIO ADS

TV SPONSORSHIP & BUMPERS

WEBSITE DESIGN

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We took a commercial proposition and transformed it into a profitable, consumer-facing brand – one with genuine staying power. Cheeky Bingo is still headed up by Ms Cheeky and is still consistently ranked as the UK’s Number 1 free bingo site. Our most recent campaign boosted customer acquisitions to deliver a massive +27% increase in revenue

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