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ELEMIS

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DAVIS.

JACKIE DAVIS

Creative Director

MORE THAN A RESTAURANT CONCEPT. IT’S A WAY OF LIVING

CARLUCCIO'S

Relaunching the Carluccio’s brand, building on existing strengths but injecting emotional engagement and personality. Savour The Little Things is an invitation to cram every moment with simple, meaningful pleasures, such as connecting with friends over great food and conversation.

SAVOUR THE LITTLE THINGS

BRAND POSITIONING

FULL BRAND ID + TOV

SEASONAL CAMPAIGNS

DIGITAL + PRINT ADVERTISING

EVP

2020 CARLUCCIO'S CREDS.jpg

Carluccio's_Table-Talker_For-Creds_Desse

Carluccio's_Stage_2_Applications_Table_T

Seasonal Campaigns created after the pitch win and before the relaunch.

carluccio's-iphone_sign.jpg

carluccio's-iphone_win.jpg

carluccio's-iphone_get_pass.jpg

CAR101221_Summer-Campaign_A-Boards_For-C

CAR101221_Summer-Campaign_A-Boards_For-C

CAR101221_Summer-Campaign_A-Boards_For-C

CAR101221_Summer-Campaign_Website_For-Cr

Carluccio's_Mother's_Day_Menu_Whole_Estate_UK_AW_V4_FINAL_OL_Page_1.jpg

Carluccio's_Mother's_Day_Menu_Whole_Estate_UK_AW_V4_FINAL_OL_Page_2.jpg

Carluccio's_Mother's Day_Email.jpg

Carluccio's_Mother's Day_Email.jpg

CAR101221_Summer-Campaign_Website_For-Cr

CAR101223_September-Campaigns_Stage-6_Landing-Page_V10.jpg

CAR101221_Carluccio's_September-Campaigns_Carnaroli_Rice_A2_POSTER_V1.jpg

Carluccio's_Easter_Menu_Whole_Estate_UK_AW_V4_Page_2.jpg

Carluccio's_Easter_Menu_Whole_Estate_UK_AW_V4_Page_1.jpg

Carluccio's_Easter_Email.jpg

Carluccio's_Easter_Email.jpg

Concepts for Employee Value Proposition

RESULTS
A refreshed brand that puts customer experience at its heart, stylishly reinvigorated with fresh vibrancy and wit. The new brand was soft-launched in Spitalfields restaurant and qualitative research identified a positive impact across all objectives. The new brand is rolling out nationally.

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