BENNETTS

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Bennetts was facing extreme pressure from price aggregator sites and needed to move away from price to build brand value and engagement. The brand lacked an emotional connection so we rebalanced the brand, bringing fresh thinking to a traditionally male-dominated sector. We obsessed over the details that proved Bennetts were as passionate about bikes as their customers. The new brand powered integrated customer acquisition and retention campaigns, social campaigns and extensions into classified sales and clothing lines. From dirty washers to muddy leathers, to fly- splattered visors, we created a brand willing to get dirty to prove its passion.

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THINK LIKE A BIKER​

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BRAND REPOSITIONING + IDENTITY

DIGITAL + PRINT ADVERTISING

ACQUISTION + RETENTION

WEB DESIGN + SOCIAL ACTIVATION

 BRAND EXTENSIONS