A creative director with 20 years’ experience in building and launching brands. I co-founded Frontroom London in 2004 and built a strong specialism in beauty and marketing to women. Highlights include the brand creation and launch of an all-natural hair-care brand, developing and launching a new fragrance concept, repositioning the Carluccio’s brand, and working with ELEMIS as their retained lead creative agency for over 4 years. 

 

I am very much hands-on, bringing strategic thinking and creative together to deliver original and engaging work. From concept to client presentation, I tackle each element of the job with enthusiasm, dedication, motivation, and a great attitude. Equally at home working on international projects and boutique clients, across the full gamut of marketing disciplines. Excellent design and production expertise with solid client service and people management skills.

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I've hired, nurtured, built teams around specific brands, and worked with some super talented planners, writers, and directors that have all aided my personal progression and ability to produce even better work.

 

My aim, as a CD is to encourage the exploration of ideas through art, films, TV, music, fashion and the everyday. To create a nurturing and stimulating environment, (even on zoom) driving inspirational, original creative ideas to help solve clients’ business challenges.

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